Technical Health & Crawlability
robots.txt, sitemaps, status codes, redirects, canonicals, HTTPS and crawl traps. Technical SEO.
A tool can list a thousand warnings. My SEO audit checks your site by hand, from technical health and indexing to content, links, local SEO and AI search, and turns it into a short, prioritised plan you can actually act on.
Years in SEO
SEO-optimized websites
Site health scores delivered
Search impressions, Jan–Sep 2026
Nine areas, checked with crawlers, Search Console data and a careful manual review.
robots.txt, sitemaps, status codes, redirects, canonicals, HTTPS and crawl traps. Technical SEO.
Which pages Google indexes, which it ignores and why, plus manual actions, coverage errors and sitemap health.
LCP, INP and CLS on your key templates, using real-user data, with the exact causes of slow pages.
Titles, meta descriptions, headings, internal links, images and how well each page matches what people search.
Thin, outdated or duplicate pages, missing topics your competitors cover, and signs of experience and trust (E-E-A-T).
Site architecture, click depth and pages competing for the same keyword. How I map keywords.
Link quality, anchor text, lost links and risky patterns, compared with the competitors outranking you.
For local businesses: profile setup, categories, reviews, NAP consistency and Map Pack visibility. Local SEO.
How AI Overviews and ChatGPT see your brand, plus a check that GA4 and Search Console are set up and measuring correctly.
No 200-page PDF that sits in a folder. You get a clear plan, explained by the person who did the work.
I use the same tools, but the tools are only the starting point.
| Automated tool report | My SEO audit | |
|---|---|---|
| What you get | Hundreds of warnings, many harmless | The issues that really affect rankings and leads |
| Priority | Sorted by severity labels | Sorted by impact on your traffic and effort to fix |
| Context | Same checklist for every site | Based on your goals, industry and competitors |
| Data used | A crawl of the site | Crawl plus Search Console, GA4, backlinks and manual review |
| Content & intent | Mostly not checked | Checked page by page against real searches |
| Next steps | Up to you to work out | Clear instructions, a roadmap and a walkthrough call |
Start small or go deep. Every option ends with clear next steps.
Free. A fast look at your biggest problems.
All nine areas, checked in depth.
The full audit, then I fix it for you.
Five steps, with you kept in the loop the whole way.
We agree on goals, and you share read-only Search Console and GA4 access.
Full site crawl, plus search, traffic, speed and backlink data pulled together.
Key pages, content and competitors checked by hand, not just by tools.
Every issue scored by impact and effort, then turned into a roadmap.
A call to explain the findings and agree on who fixes what.
A hospital website was audited, then rebuilt in priority order: clean URLs, hub-and-spoke internal links and one page per keyword, department by department. The result was 100% site health and over a million search impressions.
If any of these sound like you, an audit is the fastest way to know where you stand.
Plain answers to what clients ask most.
The basics
An SEO audit is a full health check of your website’s search performance. It looks at how well Google can crawl and index your pages, how fast they load, how well your content matches what people search, the quality of links pointing to you, and how you compare with competitors. The result is a list of problems and a plan to fix them.
A technical audit focuses on crawling, indexing, speed and site structure. A full SEO audit includes all of that, plus on-page SEO, content quality, keyword targeting, backlinks, local SEO and AI search visibility. More on technical SEO.
Free tools are useful for spotting obvious errors, but they can’t tell which issues actually matter for your business. They often flag harmless things as critical and miss the real problems, like weak content, keyword cannibalization or the wrong page ranking. A manual audit adds that judgement.
Once a year is a good rule for most sites. Get one sooner after a big traffic drop, before or after a redesign or migration, or when you change platforms. Large or fast-changing sites benefit from lighter checks every few months.
The process
Read-only access to Google Search Console and Google Analytics 4 is enough for most audits. Website login isn’t needed for the audit itself. If you choose audit plus implementation, we agree on access for the fixes.
It depends on the size of the site. A small business site takes far less time than an e-commerce store with thousands of pages. I’ll confirm the exact timeline in the quote, before we start.
A short summary in plain language, a prioritised fix list scored by impact and effort, detailed notes for each issue with how to fix it, and a 90-day roadmap. We then go through it together on a call.
Usually, yes. I match the timing of the drop with Google updates, site changes and Search Console data to find the most likely causes, then show what to fix. September 2026 spam update explained.
After the audit
Both options are available. You can take the audit to your own team, or choose audit plus implementation and I’ll fix the issues directly on WordPress and most common platforms, or work with your developer on custom builds.
Yes. Every technical issue comes with clear instructions and examples, written for developers. I’m also happy to answer their questions directly.
Some fixes, like removing an accidental noindex or broken redirects, can show results within days of Google re-crawling. Content and structure improvements usually show over weeks to a few months. The roadmap marks quick wins so you see progress early.
Yes. I check whether AI crawlers can reach your site, how clearly your brand and content are presented, and how AI tools answer key questions in your niche. AI SEO & GEO service.
Working together
Yes. An independent audit is a fair way to see what has been done, what is working and what is missing, with no pressure to switch.
WordPress, Shopify, Wix, custom PHP sites and JavaScript frameworks like React and Next.js. The audit is the same; only the fix instructions change.
Yes. Audits are done fully online, and I work with businesses in India and abroad.
It depends on the size of the site and which audit option you choose. Send your website on WhatsApp and I’ll share a clear scope and quote after a quick look.
After the audit, these are the services that put the plan into action.

Crawling, indexing, speed and structure fixed at the root.
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Rank in the Google Map Pack and get more calls and visits.
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Get cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.
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Titles, headings, content and UX tuned for rankings and conversions.
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Topical clusters and content that answers what customers search.
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White-hat links and digital PR that build real authority.
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More patient calls for hospitals, clinics and healthcare brands.
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Steady high-intent property buyer leads without paid clicks.
View serviceSend me your website. I’ll take a quick look at indexing, speed and your biggest SEO issues, and tell you honestly whether a full audit is worth it for you.