Hospital SEO case study
How Kshetrapal Hospital reached 2,000+ patient calls a month from Google
A NABH-accredited multi-speciality hospital in Ajmer, Rajasthan, with 25+ departments and 30+ doctors. Through local SEO, website restructuring, and Google Business Profile work, it now ranks #1 for 52 of 54 tracked keywords and receives more than 2,000 calls every month.
Monthly values read from the Google Business Profile calls graph. Total for April to August 2026: 7,925 calls.
- Client
- Kshetrapal Hospital
- Location
- Ajmer, Rajasthan
- Industry
- Multi-speciality hospital, NABH
- Services
- Local SEO, on-page SEO, GBP
Results at a glance
Measured in Google Business Profile, Search Console, GA4, and rank tracking during 2026.
From about 750 calls in May to around 2,500 in August.
The other two rank #2. Tracked on 6 September 2026.
Business Profile interactions, April to August 2026.
Direction requests to the hospital from Google.
Google Search impressions, January to September 2026.
For the newly launched cancer department.
The challenge
Patients in Ajmer look for hospitals, specialists, and treatments on Google, and they call whichever hospital appears first. Kshetrapal Hospital needed to be that hospital across many departments at once.
- A large website: 25+ departments and 30+ doctor pages, with a real risk of pages competing for the same searches.
- A brand-new cancer department that had to rank against established competitors with no search history.
- A higher bar for trust: health searches need clear proof of qualified doctors and facilities.
- Calls, not just traffic: the goal was more patients contacting the hospital.
What I did
Website, content, Google Business Profile, and authority work, all aimed at local patient searches.
Local keyword research
Researched how patients in Ajmer and nearby towns like Kishangarh and Pushkar search for symptoms, treatments, specialists, and hospitals.
Keyword mapping
Assigned every keyword to one page to prevent cannibalization between department, doctor, and blog pages.
Department and doctor pages
Optimized 25+ department and 30+ doctor pages: meta tags, heading structure, and image alt text that makes doctors visible in search.
Hub-and-spoke internal linking
Built department hubs linked to their doctors, treatments, and articles, so patients and Google can follow a clear path.
Cancer knowledge hub
Launched the new cancer department with a dedicated knowledge hub and department blog clusters covering treatments and cancer types.
E-E-A-T signals
Showcased doctors’ credentials, NABH accreditation, hospital achievements, and facilities across the site.
Google Business Profile
Optimized the profile, fixed NAP consistency, published department-wise posts with local keywords, and managed reviews, including negative ones.
Local content and backlinks
Published blogs for local patient searches and grew referring domains and domain authority with relevant backlinks.
More calls and visits from Google Maps
Most patients contact a hospital straight from its Google Business Profile. Calls tripled between May and August, and interactions grew 85.5% compared with the same months of 2025.
#1 on Google for the searches that matter
Positions for all 54 tracked keywords on 6 September 2026, grouped by what patients were looking for.
Cancer care (27 keywords, new department)
- 1cancer hospital in ajmer
- 1best cancer hospital in ajmer
- 1best cancer hospital ajmer
- 1cancer treatment in ajmer
- 1cancer treatment ajmer
- 1cancer care services in ajmer
- 1chemotherapy in ajmer
- 1chemotherapy ajmer
- 1chemotherapy treatment ajmer
- 1radiotherapy in ajmer
- 1radiotherapy ajmer
- 1radiation therapy in ajmer
- 1radiation treatment in ajmer
- 1radiation oncology in ajmer
- 1immunotherapy in ajmer
- 1immunotherapy ajmer
- 1surgical oncology in ajmer
- 1surgical oncology ajmer
- 1surgical oncology hospital in ajmer
- 1surgical oncologist ajmer
- 1pet-ct scan in ajmer
- 1pet-ct imaging ajmer
- 1nuclear medicine treatment in ajmer
- 1lung cancer treatment in ajmer
- 1breast cancer hospital in ajmer
- 1blood cancer hospital in ajmer
- 2best oncologist in ajmer
Hospital searches (13 keywords)
- 1hospital in ajmer
- 1hospitals in ajmer
- 1hospital ajmer
- 1ajmer hospital
- 1best hospital in ajmer
- 1best private hospital in ajmer
- 1icu hospital in ajmer
- 1best icu hospital
- 1hospital list in ajmer
- 1ajmer hospital list
- 1ajmer private hospital list
- 1hospital specialty departments
- 1contact kshetrapal hospital ajmer
Specialists and treatments (12 keywords)
- 1neurologists ajmer
- 1neurophysician in ajmer
- 1neuro physician in ajmer
- 1migraine doctor in ajmer
- 1endocrinologist ajmer
- 1top endocrinology hospital in ajmer
- 1hormone treatment ajmer
- 1diabetes treatment in ajmer
- 1retina specialist in ajmer
- 1best eye specialist in ajmer
- 1best eye hospital in ajmer
- 2best hospital for heart surgery
Patients from nearby towns (2 keywords)
- 1cancer treatment near kishangarh
- 1cancer treatment near pushkar
Search visibility and website traffic
Daily impressions in Google Search grew from about 2,500 to over 6,000. Organic Search is now the hospital’s largest traffic channel, and visits from AI assistants have started to appear.
What made the difference
- One page for each search. Clear keyword mapping stopped departments and doctors from competing with each other.
- Structure before volume. Department hubs linked to doctors and articles gave Google a clear picture of the whole hospital.
- Trust on every page. Doctor credentials, NABH accreditation, and facilities helped both rankings and patient decisions.
- The Business Profile as a front desk. Most calls came directly from Google Maps, so the profile got as much attention as the website.
Read the full step-by-step breakdown in my guide: Hospital SEO: how to get more patient calls from Google.
Want more patient calls for your hospital or clinic?
Tell me about your hospital, and I’ll review your website and Google Business Profile and tell you what to fix first.